Campaign (magazine)

Campaign is the leading[1] weekly UK trade magazine published by the Haymarket Group about the advertising and commercial media industry, known as "the Bible of British adland".[2]

The magazine was originally published by the British Printing Corporation and titled World's Press News, and, in the late 1960s, was struggling to find a market, but Michael Heseltine then acquired it for Haymarket[3] and hired Maurice Saatchi to rebrand and relaunch the magazine, with design by Roland Schenk, upon which it became an immediate success.[4]

References

  1. ^ Goldman, Kevin (1997). Conflicting accounts: the creation and crash of the Saatchi & Saatchi advertising empire. Simon & Schuster. p. 29. ISBN 9780684815718. 
  2. ^ Tungate, Mark (2007). Adland: a global history of advertising. Kogan Page Publishers. p. 95. ISBN 9780749448370. 
  3. ^ "Listings". Press Gazette. 19 November 2004. http://www.pressgazette.co.uk/story.asp?storyCode=29043&sectioncode=1. Retrieved 2009-04-27. 
  4. ^ Fendley, Alison (1996). Saatchi & Saatchi: the inside story. Arcade Publishing. p. 23. ISBN 9781559703635. 

External links