Campaign is the leading[1] weekly UK trade magazine published by the Haymarket Group about the advertising and commercial media industry, known as "the Bible of British adland".[2]
The magazine was originally published by the British Printing Corporation and titled World's Press News, and, in the late 1960s, was struggling to find a market, but Michael Heseltine then acquired it for Haymarket[3] and hired Maurice Saatchi to rebrand and relaunch the magazine, with design by Roland Schenk, upon which it became an immediate success.[4]